Archive for the ‘Wednesday Night Parties’ Category
It takes talent, energy and desire to invent an event roster such as Shareef Malnik accomplished in the 17 years of his thematic Wednesday night parties at his Forge restaurant. Yes there are many event planners, but very creative and successful ones, that is what we are talking about. In order to create THE event, first one needs to understand the patrons, those who we want to come to the event, and in the case of Malnik, obviously he desires to be surrounded by guests who appreciate his restaurant and who will enjoy and participate within the evening he has designed for them. This is one of the most important aspects of the event planning industry is to scope and understand the people that you are planning for, create an event that will be spectacular, to use the specific space entirely and efficiently and finally to offer to the public a sort of voyage into a reality that is not habit and is unexpected. Several of the themes he worked with were brilliant: VIP Pajama Party where beds were moved into the restaurant; a Jungle party with Tigers and Pythons; a Beach Party with Palm trees and 65 Miami Beach lifeguards dressed for their part; and even a Winter Wonderland with artificial snow with the guests dressed in white.
La Perla is one of the leading creators of luxury lingerie for women in the world. Started by Ada Masotti, a very skilled craftsman in the art of hand made corsetry who opened his first boutique in 1954 in Bologne Italy and named it La Perla. He named his shop inspired by the jewelers box he had crafted, lined with red velvet that he used to carry his first creations. In 1971 La Perla presents its first swimwear collection and in 1986 its first fragrance. Continuing its tradition of elegance and refined luxury in the lingerie domain where else would they want to present their collection but at the Forge for one of it’s fabulous Wednesday Night parties. Shareef Malnik installed a runway down the center of the restaurant to host the fashion show. What a great event: the most beautiful women in the world showing off the most beautiful and sexy lingerie at the Forge, with its elegant and unique environment.
One of the brilliant inventions of Shareef Malnik that brought the Forge it’s one of a kind reputation were the Wednesday evening thematic parties. For 17 years Wednesday evenings were synonymous of fine dining, fine wines, black tie service, good music and the changing themes. Each Wednesday night brought a different environment to the restaurant. The Forge’s space would be completely transformed with light, interior design and elegance. From runway fashion shows to VIP pajama parties, Shareef Malnik would respond with invention and taste. Nothing would escape his eye, and for him the most important aspect of these evenings are the people who come as it is his guests and their recognition that make the party come alive.